GR Firm launches groundbreaking legal action against City Storage System LLC

On August 22, 2023, GR Firm launched a groundbreaking and critically important legal action, titled Nasser v. City Storage Systems LLC (1:23cv6310 E.D.N.Y.), against City Storage Systems LLC.This lawsuit marks a pivotal moment in the evolving landscape of virtual restaurants and the deceptive practices associated with them. City Storage Systems LLC stands accused of marketing, advertising, and selling virtual restaurants on popular food delivery platforms, such as UberEats, Grubhub, Seamless, and Postmates, across the United States, including New York. The core allegation revolves around systematically misleading marketing tactics, wherein the defendant misrepresents the true origin of the food showcased on these platforms. Despite presenting its virtual restaurants with all the hallmarks of traditional brick-and-mortar establishments, it is alleged that these “Virtual Restaurants” are non-existent, operating as mere “virtual storefronts” that outsource the actual cooking to other existing restaurants and delis, all of which share a common kitchen facility to serve multiple menus, including their own. This case raises critical questions about transparency and consumer trust in the digital age, shedding light on the need for honest representation in the growing virtual culinary landscape.