The 32-page DAZN lawsuit accuses the streamer of unilaterally charging customers yearly or monthly renewal fees without their consent, in violation of California’s Automatic Renewal Law. The filing claims DAZN relies on “consumer confusion and inertia” as a means to retain customers, fight subscriber churn, and bolster its revenues.
According to the lawsuit, online retailers who offer automatically renewing subscriptions to California consumers must provide the complete automatic renewal offer terms in a “clear and conspicuous manner” and in visual proximity to the request for consent prior to the completion of the enrollment process. They must also obtain affirmative consent from a consumer prior to charging their payment method in connection with the subscription, and provide an acknowledgment that includes the automatic renewal offer terms and highlights an easy-to-use mechanism for a person to cancel their subscription, the filing says.
The lawsuit claims DAZN “systematically violates” the California Automatic Renewal Law, as the defendant allegedly does none of these things. In fact, DAZN, which reportedly has more than 800,000 subscribers, “makes it exceedingly difficult and unnecessarily confusing” for a consumer to cancel their subscription, the suit alleges.
