GR Firm partners with Bursor & Fisher in class action lawsuit filing against Barilla, America Inc

GR Firm, in collaboration with co-counsel from Bursor & Fisher, filed a class action lawsuit against Barilla America, Inc.on August 25th, 2023. This case, bearing the caption Long v. Barilla of America Inc. (7:23-cv-07556 S.D.N.Y.), centers around allegations of deceptive labeling practices that have raised concerns among health-conscious consumers. Barilla is being sued for prominently featuring the claim “No Preservatives” on its product labels, seemingly capitalizing on the preferences of individuals seeking preservative-free foods. However, the plaintiffs argue that this claim is misleading, as Barilla’s products contain “citric acid,” a well-known and allegedly artificial preservative derived from black mold and widely utilized in food products. This lawsuit underscores the critical need for transparency and truthfulness in product labeling, as it seeks to hold Barilla accountable for potentially misleading consumers who prioritize preservative-free options in their dietary choices. As the case progresses, it is poised to bring attention to the broader issue of accurate food labeling and its impact on consumer trust and decision-making.